(Logo and identity materials) This logo was created for a new ice cream parlor serving homemade ice cream. The owner wanted to communicate the style of an old-fashioned ice cream parlor with a new playful attitude.

(Print materials) Ongoing materials to promote Serendipity Homemade Ice Cream in a variety of ways. Clockwise from upper left, business cards, gift cards, pint and quart labels, newspaper and magazine advertisements, dipity dollars, and a color palette that is utilized on every Serendipity project.

Dipity Dough to Go, a subsidiary of Serendipity, was a fresh cookie delivery business created with local college students in mind. Customers could order warm cookies, milk and ice cream delivered right to their dorms and apartments for study breaks and late night munchies.